Meet the team
Experienced advisers supporting Worcestershire businesses
Advance Worcestershire is delivered by a team of experienced advisers and business support specialists dedicated to helping local SMEs grow.
With expertise across innovation, manufacturing, investment readiness and business growth, our team provides practical, tailored support designed to help businesses move forward with confidence.
Our advisers
Jagdish Soor
Advance Worcestershire
Jagdish is a highly experienced engineer, entrepreneur and business adviser with expertise across automotive, aerospace and electronics. He has helped ambitious businesses strengthen strategy, access investment, drive innovation and achieve growth, while also delivering a range of business support programmes across the West Midlands.
Steve Dunn
Advance Worcestershire
Steve is an experienced business adviser with a background spanning financial services, recruitment, digital marketing and high-growth SaaS businesses. He works with SMEs to understand their needs, identify growth opportunities and connect them with the right support, including specialist programmes and funding.
Donna Watkins
Enterprising Worcestershire
Donna brings energy and clarity to practical business coaching. Through focused one‑to‑one support, she empowers business owners to build confidence, break through barriers to growth, and put clear, achievable action plans into place. Known for her collaborative and approachable style, she delivers practical solutions that create sustainable momentum and measurable results.
Latest news

Oxford Innovation Advice secures two major Worcestershire programmes to accelerate SME growth
Oxford Innovation Advice has been appointed to deliver two significant business support programmes in Worcestershire, reinforcing its role as a trusted partner to local authorities in driving inclusive economic growth and supporting high-potential SMEs.

From local stands to global plans: The Quattro Display story
Nestled in Redditch, Worcestershire, Quattro Display Ltd. has carved a niche in the design, manufacture, and installation of bespoke exhibition stands, interiors, and showrooms. With over three decades of experience, the company prides itself on delivering a comprehensive turnkey service, encompassing in-house design, graphics production, and meticulous project management.

Nootro Labs finds the right formula for growth
From a small start-up funded by personal savings to one of the UK’s fastest-growing nutraceutical manufacturers, Nootro Labs shows how ambition, innovation and the right support can turn an idea into a major success story.
Ready to take the next step?
Get in touch
If your business is based in Worcestershire and you are looking for specialist support to help you innovate, grow or prepare for investment, get in touch today.