Innovation
Innovation support
Specialist support to help your business develop ideas, improve processes and drive growth
The Innovation pathway within Advance Worcestershire is designed to help established SMEs explore new opportunities, develop ideas and improve the way they work in order to support future growth.
Delivered as part of the wider Advance Worcestershire programme, this specialist support helps businesses take a practical approach to innovation, whether that means developing a new product or service, improving internal processes, responding to changing customer needs or finding new ways to stay competitive.
Innovation looks different in every business. For some, it means bringing a new idea to life. For others, it means improving systems, introducing new approaches or adapting to changing markets. This pathway is designed to help businesses turn those opportunities into focused action.
What support could include
Following the diagnostic stage, businesses on the Innovation pathway can access specialist support focused on helping them move ideas forward and build innovation into their growth plans.
Support may include exploring opportunities for new products, services or processes, reviewing how innovation could improve competitiveness, helping to shape and test ideas, and identifying practical next steps for development or implementation. It may also support businesses looking to adapt existing offers, respond to market changes or introduce new ways of working that strengthen performance.
The aim is to help businesses approach innovation with greater clarity and confidence, turning opportunities into actions that support sustainable growth.
“The support from Oxford Innovation Advice and Jag Soor has been transformational. It enabled us to innovate, scale efficiently, and bring to market a fully recyclable hot water store tank something unique in the UK heating sector. This is not just growth, it’s sustainable growth with lasting impact"
Richard Prince, Business Development Director
How this support can benefit your business
Innovation support is designed to help businesses think more strategically about development and change.
This may help your business to:
- Identify and explore new opportunities for growth
- Improve products, services or internal processes
- Respond more effectively to changing customer or market needs
- Strengthen competitiveness through new ideas and approaches
- Build confidence in developing and implementing innovation
By making innovation more practical and focused, this pathway helps businesses take meaningful steps towards growth and improvement.
Get started
Ready to turn ideas into action?
If your business is ready to explore new opportunities, improve the way it works and use innovation to support growth, this pathway can help you move forward with expert support and a clearer plan.
